Les Moyes — Clarity & Conversion
Copywriter + Messaging Consultant for Health Tech

The Silent Killer of Digital Health Pilots (and How to Defeat It Before Week-2)

The difference between adoption and failure isn’t features — it’s proof. I create frontline-first, evidence-safe messaging that clinicians trust, CFOs respect, and VACs approve.

Trusted by health tech leaders who know that “pilot success” means nothing without real adoption.

“We nailed the pilot… and still lost the deal.” Sound familiar?

Most digital health vendors blame features, pricing, or timing. But the real killer is hidden: week-2 adoption drop-offs, objections from unseen stakeholders, and VACs who never see the proof they need. That’s why I don’t just build messaging — I de-risk your entire adoption path.

Frontline-first Evidence-safe claims (qualified) Enterprise CTAs
Numbers (when used) include population, timeframe & date.
Clarity-first Funnel-aligned Direct-response

Clarity-first messaging

I translate technical value into clinician-grade plain English and lead with outcomes—so hospital buyers grasp “what changes” in seconds.

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Funnel-aligned assets

Copy and collateral that match enterprise buying: Evidence brief, Epic/Cerner workflow one-pager, Security & Compliance packet, and decision FAQs.

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Direct-response discipline

Persuasion without hype: specific promises, proof, and clear next steps—tailored for committee sales and skeptical audiences.

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How I Help

Messaging Strategy

Positioning, value propositions, and story alignment so every asset says the same thing — clearly.

  • Positioning & narrative
  • Funnel & journey audit
  • Compliance-aware clarity (health tech)

Conversion Copywriting

Sales pages, landing pages, emails, case studies — written for skeptical audiences without hype.

  • Sales & lead gen pages
  • Email sequences & nurture
  • Case studies & blogs

Consulting Partnership

Think of me as your translator: complex → clear, features → benefits, assets → a system.

  • Monthly advisory
  • Team workshops
  • Review & optimization

Proof: Recent Work

B2B / SaaS

Essential Business Templates

Reframed “templates” as a blueprint for freedom. Empathy + urgency + DR structure.

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Financial Education

Budget Brainiacs

Shifted from “teach money skills” to “stop the cycle of money mistakes” for parents.

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Consumer/Education

Meeka

Turned a generic product into a personal solution through empathetic storytelling.

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Free Evidence Brief

“5 Copy Mistakes Health Tech Brands Make That Kill Conversions”

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