Les Moyes — Clarity & Conversion
Copywriter + Messaging Consultant for Health Tech

Blog

Thoughts on clarity, conversion, and messaging systems for skeptical markets.

Patient outreach: build in Epic or buy?

Week-2 Is the Real Test: Why Most Digital Health Tools Don’t Survive It TL;DR Week-2 is the make-or-break. Frontline clinicians decide if a tool fits real work...

Sep 5, 2025 · Published

Reduce 30-Day Readmissions Without New Logins

Reduce 30-day readmissions without new logins TL;DR Outcome-first in the EHR beats new portals. Embed a simple post-discharge workflow inside Epic/Cerner instead of ...

Sep 2, 2025 · Published